Iconic Boutique — Enterprise E-commerce
- EcommerceRetailKenyaPayments
Iconic Boutique is a high-performance commerce platform for modern retail in Kenya: fast product discovery, role-aware admin, strong catalog modeling, and reliable checkout with M-PESA and PayPal. It’s built for teams that care about clarity, control, and speed across the whole buying journey.
Our Process
3h
Research
Interviews with store staff and buyers; benchmarked top apparel stores for filters, variants, and cart patterns.
3h
Wireframe
Flows for discovery, variant selection, cart, checkout, returns; admin IA for catalog, orders, delivery, and campaigns.
5h
Design
Mobile-first product grids, PDP modules, size charts, trust markers, and a focused checkout layout.
9h
Development
Next.js + Prisma + Postgres; MPESA + PayPal; RBAC; delivery logic; audits; performance tuning and monitoring.
3h
Growth
On-page SEO, email hooks, campaign items, and analytics for funnel, product, and payment insights.
Unpacking the VisionThe Challenge
Previous store setups struggled with inventory accuracy, slow mobile pages, inconsistent variant handling, and fragmented payments. Ops needed clearer roles, better logs, and simpler campaigns.
Vision RealizedFrom Concept to Reality
• Robust catalog model with attributes, variants, and media sets; fast search and filtered navigation.
• Checkout with M-PESA STK Push and PayPal; order, invoice, and refund flows with clear statuses.
• RBAC admin (SUPERADMIN, ADMIN, STAFF, CUSTOMER) with audit trails, bulk edits, and quick actions.
• Delivery & logistics: zones, carrier rules, weight/price tiers, and fulfilment statuses.
• Performance: Next.js App Router, image optimization, caching, and ISR where it helps.
• SEO: clean slugs, canonical/OG tags, product schema, XML sitemaps, and structured breadcrumbs.
• Ops excellence: staging previews, health checks, error monitoring, and uptime alerts.
Client ReflectionIn Their Words
““Catalog changes are quick, checkout is smooth, and our ops finally have the controls they need.””